Speaker Profile

Pernilla Ytterbring

Managing Director, Belvar Development

Ms. Ytterbring has a long operational history within hotels. As a young girl, she admired the beautiful uniforms and the big majestic hotels – early she fell in love with hotels and since then it´s been her passion. 

Starting within food and beverage she worked her way through every hotel department – she has a large area of experience. In 2014 she was a part of the pre-opening team for the very first Moxy Hotel to open in the world. An exciting journey to launch a completely new brand together with Marriott Hotels.

Belvar is a hotel operator, today operating Moxy Hotels and Courtyard by Marriott in Europe. Ms Ytterbring is responsible for the company’s hotel development and pre-openings as the Managing Director of Belvar Development. The team comes in to the project at an early stage and they work close together with the developer and designers. They follow the construction close through the entire process to make sure the hotel is build according to Belvars and the hotel brands standards. When Belvar Development has completed their work, the operations team bring their staff and open the hotel within a couple of days.